Heather Steele
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214-680-0654

Work Experience

ADX Advanced Data Exchange Irving, Texas

Senior Marketing Communications Specialist March 2007-Present

Work with Senior Vice President of Strategy to identify the company's marketing needs and plan and execute them.

• Email Marketing Campaigns
• Branding
• Preparing for Trade Shows

Manage the ADX Website.

• Analyze Website statistics and make appropriate updates
• Optimize the Website for best organic search rank (increased unique visits by 57%, keyword sources by 833%)
• Compile statistics and recommendations for the Website to present to the Executive Chairman of the Board
• Write and edit website content using html, php, and JavaScript.
• Manage Website updates, backup site, and staging site.

Plan, execute, and maintain all documentation projects.

• Manage the ADX Self-Service Portal where ADX customers can find answers to ADX related questions and manage Support cases
• Write and update all ADX User Guides
• Write and maintain the CommerceView online help 
• Edit all customer-facing documentation, mass emails, and communications

CA Plano, Texas

Technical Publications Intern June 2005-August 2005, June 2006-March 2007

• Update documents to meet CA standards
• Work with developers to ensure accuracy in guides
• Rewrite and edit guides as needed

Accor North America Carrollton, Texas

Technical Writing Contractor March 2006-May 2006

• Outlined and developed user guides and training material for front desk software that would reach thousands of Accor hotel employees
• Researched to determine what content was necessary and the best way to deliver the content
• Completed work ahead of development schedule

match.com Richardson, Texas

Copywriting Contractor November 2005-February 2006

• Wrote copy for website, pay per click ads, and external advertising
• Developed dictionary of acceptable ‘matchWords’ for site users
• Reviewed user profiles to assure they met match.com standards

University of North Texas Denton, Texas

Technical Writing Lab Tutor January 2004-March 2007

• Organized instructional software brochures
• Assisted students with software
• Taught software to students and teachers through orientations

Related Course Work

Technical Editing—Publishing Project

Project Manager

• Managed a group of programmers to create a website, marketing plan, and advertising documents for local author Gene Wright
• Created a guide for updating and maintaining the website Wrote intriguing plot summaries for Wright’s upcoming novels
• Edited Wright’s novel using AP style standards

Advanced Technical Writing—Centex Construction

Project Manager

• Created a “software company” (Chain Link Solutions), designed logos, marketing plans and branding for Chain Link Solutions
• Managed a group of writers and programmers to restructure Centex Construction job descriptions and develop a job evaluation program
• Developed a doc set for the program that included a user guide, admin guide, and quick reference guides
• Presented our program, doc set, and restructured job descriptions to Centex Construction at a mock trade show where we won multiple prizes for our deliverables

Education

University of North Texas Denton, Texas

Bachelor of Arts in English Endorsement in Technical Writing, some Biology and Chemistry

Software/Programming Skills

• Microsoft Office Suite
• Adobe Creative Suite
• Adobe Dreamweaver
• Joomla! CMS
• html
• Some php and JavaScript